Senior Content Writer at Garner Health

Full time @Greenhouse jobs posted 12 months ago

Job Description

Senior Content Writer at Garner Health

Senior Content Writer


Garner’s mission is to transform the healthcare economy, delivering high quality and affordable care for all. By helping employers restructure their healthcare benefit to provide clear incentives and data-driven insights, we direct employees to higher quality and lower cost healthcare providers. The result is that patients get better health outcomes while doctors are rewarded for practicing well, not performing more procedures. We are backed by top-tier venture capital firms, are growing rapidly and looking to expand our team.

We’re looking for a Content Marketing Writer who will be responsible for educating our client’s employees, increasing employee enrollment in Garner’s program and driving utilization of the core employee-facing product. This role will be at the center of Garner’s growth, building a scalable content system that helps our members make the most of the Garner platform.

This is a fully remote position.

Responsibilities will include:

  • Write and direct the design of all employee and client facing content for member education, enrollment and engagement, including:
    • Marketing collateral
    • Copy within the Garner app
    • Marketing presentations to employees and employers
    • Blog posts for employees
    • Web copy
  • Oversee the implementation, and operations of marketing programs designed to improve member engagement
    • Utilize data and past marketing results to optimize engagement based on client and member profiles
    • Create a cadence of marketing performance reports with test results and defined next steps to continuously improve results
    • Own and improve the way we articulate Garner’s value proposition to enhance employee’s understanding and facilitate intuitive use of our app
    • Demonstrate an ongoing understanding of our competitors and help Garner establish a position of market leadership
  • Work closely with design contractors to implement marketing collateral. This includes managing budgets, timelines and quality

Ideal candidate has:

  • 5+ years as a writer in a B2C and/or B2B2C growth, acquisition, and/or performance marketing role; healthcare experience is a plus
  • Demonstrated ability to develop and execute a unique, well-crafted content strategy that uses brand design and copy across mediums and campaigns (email, printed and digital marketing collateral), direct mail, SMS and web properties
  • Excellent written and verbal communicator who can present technical information to a non-technical audience
  • Comfort owning entire creative process for design and copy while managing a team of in-house and contract professionals
  • A willingness to “roll up your sleeves” and do whatever is necessary to ensure company success
  • Experience working in a rapidly evolving startup environment with notable upside preferred
  • A desire to be a part of our mission to improve the U.S. healthcare system

The salary range for this position is $110,000 – $135,000 annually. Compensation for this role will depend on a variety of factors including qualifications, skills and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans.

If you are hired, we may require proof of full vaccination against COVID-19. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement, in accordance with applicable law.

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