Principal Campaign Manager

Cloudflare · San Francisco, CA View Company Details

Full-Time Remote Jobs Sales & Marketing Senior Level

Salary $139,000 – $226,000

Location Remote, United States

Experience Senior Level

Job Type Full-Time

Match Score 86%

Posted 2 hours ago

Job ID #2304

Find Hybrid B2B Marketing Full-Time Principal Campaign Manager roles hiring now in San Francisco, CA. $139k-$226k + Equity. Apply directly on Cloudflare.

Available Locations: San Francisco, New York, Seattle, Austin, Chicago

About the Role

Cloudflare’s global campaigns team is seeking a highly motivated Principal Campaign Manager to join and drive end-to-end campaign strategy for one of Cloudflare’s core solutions. In this pivotal role, you’ll own the complete campaign lifecycle—from strategy and content development to launch, optimization, and measurement—driving awareness, engagement, and, ultimately, pipeline growth.

In this role, you’ll partner with regional teams across the world to identify market-specific challenges and opportunities, then craft campaign strategies that deliver pipeline on a global scale.

What You’ll Do

Own Campaign Strategy & Execution

Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization
Define campaign narrative, target audiences, and success metrics

Drive Cross-Functional Collaboration

Partner closely with Product Marketing, Regional Marketing, Brand and Digital Marketing teams
Identify key customer business challenges and translate them into compelling campaign messages across the entire funnel
Build strong relationships and influence stakeholders across the organization

Create & Manage Campaign Artifacts

Develop and oversee creation of campaign content working with both internal teams and external resources
Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents
Ensure content consistency and quality across all campaign touchpoints

Execute Multi-Channel Campaigns

Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales and BDR channels
Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI

Deliver Data-Driven Insights

Track key performance indicators (KPIs) for all campaigns
Analyze campaign data to identify trends, opportunities, and areas for improvement
Provide regular, actionable insights and recommendations to leadership and stakeholders

What We’re Looking For

Required Qualifications

7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing
Proven track record of successful end-to-end campaign management and optimization
Strong problem-solving abilities with experience finding creative solutions within operational constraints
Experience working with AI tools (OpenCode, Claude, Gemini)
Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders
Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions to uncover key insights
Data-driven mindset with experience interpreting information to make smart business decisions
Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau
Bias for action and willingness to experiment with new approaches, tactics, and channels

Preferred Qualifications

Experience marketing for cloud services providers or cybersecurity companies (especially SASE / Zero Trust technologies)
Background marketing to IT, security, or other technical buyer personas
Experience designing and executing account-based marketing (ABM) programs and campaigns
Experience driving competitive and vertical marketing initiatives

Compensation

Compensation may be adjusted depending on work location.

For San Francisco Bay Area based hires: Estimated annual salary of $164,000 – $226,000.
For Seattle and New York City based hires: Estimated annual salary of $156,000 – $215,000.
For Chicago based hires: Estimated annual salary of $139,000 – $191,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits