Content Marketing Associate

Full time @Greenhouse jobs posted 11 months ago

Job Description


Fathom is on a mission to use AI to understand and structure the world’s medical data, starting by making sense of the terabytes of clinician notes contained within the electronic health records of the world’s largest health systems. Our deep learning engine automates the translation of patient records into the billing codes used for healthcare provider reimbursement, a process today that costs hospitals in the US $15B+ annually and tens of billions more in errors and denied claims. We are a venture-backed company that completed a Series B round of financing for $46M in late 2022.

Fathom is looking for a Content Marketing Associate located in North America to drive content marketing in addition to general marketing responsibilities focused on brand awareness and lead generation. This position will work closely with the Head of Growth on developing and distributing a range of multimedia content supporting Fathom’s demand generation and thought leadership agenda. This is an excellent opportunity for someone looking to join a high-growth technology firm that is revolutionizing healthcare and to work across functions / disciplines, including interfacing with marketing, sales, operations, customer success, and external stakeholders (vendors / partners) to build out a key marketing function.

To be considered for this position, please submit link(s) to your website or portfolio that includes 1-5 content samples as a part of the application process. 

Your role and responsibilities will include:

  • Building out an expert understanding of our target audiences by segment and medical specialty, articulating their unmet medical coding needs
  • Translating market and customer understanding into effective content for use on Fathom’s website and by Fathom’s sales and marketing teams for sales enablement, external speaking engagements, and thought leadership
  • Spearheading and executing against a multimedia content calendar, including social media posts, blogs, newsletters, emails, case studies, and other content
  • Creating and managing repeatable processes to generate timely content around team expansion, industry event participation, and other recurring topics
  • Developing strategy and approach for webinars and other virtual engagements
  • Generating creative, engaging, and differentiated content ideas supporting Fathom’s brand, voice, and positioning
  • Coordinating and executing creative / design requests with external vendors
  • Managing a stable of freelancers to supplement content generation efforts
  • Planning and executing account-based marketing (ABM) campaigns
  • Staying up to date on healthcare technology marketing tactics and tools – including applications of AI – and incorporating best practices as relevant

We’re looking for a teammate with:

  • 3+ years of experience in content, product, marketing, and/or business strategy
  • Strong bias toward action, structured thinking, ownership mindset, and willingness to hack novel approaches
  • Excellent communication skills (written and verbal) with strong attention to detail
  • Project management, organization, and coordination skills and experience
  • Creative, resourceful, and entrepreneurial spirit and mindset
  • Comfort giving and receiving feedback in an open organizational culture
  • Capacity to develop a unique point of view and voice through content
  • Desire to build expertise and personal brand in technical subject matter
  • Demonstrated fast pace of learning in new industry environments
  • Passion for leveraging AI tools to increase personal output and productivity

Bonus points if you have:

  • Experience working in healthcare, especially in revenue cycle management, or another B2B environment with a sales-driven go-to-market motion
  • Experience working in a high-growth startup environment
  • Expertise with HubSpot, Webflow, and other marketing automation tools
  • Curiosity and comfort working as part of a remote / distributed team

Salary range:

  • $80 000 – $130 000 USD

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